Dear MSNBC: Knock It Off With The Apologies!

cheerios-adHere we go again. MSNBC is apologizing for a Tweet that correctly pointed out many on the right will be seriously offended by Cheerios newest ad. Just like many on the right were offended the last time.

Why, you may ask, would many right wingers be super, duper upset by the latest Cheerios ad? Because it features a biracial family. In the new ad, scheduled to play during the Super Bowl, the adorable Gracie returns – but this time she has a different goal other than pouring Cheerios all over her father. Gracie is told she’s getting a baby brother, and she decides she would also like a puppy. Dad says okay, pregnant Mom stares at him like he’s lost his mind.

So far, comments are still enabled for Gracie’s search for a puppy, and most of the folks posting love the ad. Many are pointing out that introducing a puppy into this family would overload the cuteness meter, and that a new baby and a new puppy at the same time might not work out. Included in the comments are thinly veiled (and not so thinly veiled) references to what happened when the first ad starring Gracie made its debut.

In May of 2013, Cheerios released an ad featuring a biracial family; Gracie, Mom and Dad. Gracie checks with Mom to make sure Cheerios are good for your heart, Mom says yes they are, and Gracie proceeds to pour an entire box of them on Dad’s chest while he’s napping. It was adorable, it was funny, and it was effective. It also made racists go nuts.

In response to “Game Day,” Cheerios’ newest commercial with Gracie, Mom and Dad, MSNBC sent out a Tweet:

“Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.”

Okay? Keep in mind-the first Cheerios ad featuring Gracie, Mom and Dad drew so many racist and hateful people, General Mills had to disable comments on their You Tube channel. And which party has over the past, oh let’s say 7 years, consistently said some of the most horrible things about African-Americans, biracial families, and anyone who doesn’t fit their very narrow view of the world? Why, the right-wing. Gracie Colbert is a member of a biracial family in real life, and her mom told MSNBC last year in an interview that Gracie thought the reason her first Cheerios commercial received so much attention was because of her smile.

Nothing about the Tweet is offensive. Nothing. It’s true. Many people on the right had a KKKoniption fit when they saw last year’s ad featuring Gracie, Mom and Dad, so what in the world makes anyone think this Cheerios ad will be received differently? But MSNBC apologized for the Tweet. Face. Desk.

Can we talk for just a moment about what “people” on Fox “news” say every single day? The hate, the lies, the bigotry, the misogyny, the attacks on the poor, minorities, women, liberals, the LGBT community and President and Mrs. Obama? They never apologize. Sean Hannity lied so often, so loudly, and so obviously about the ACA, a reporter from Salon decided to fact check Hannity and oh boy, what he found was astonishing.

The right-wing never apologizes. Did Ted Nugent apologize yet for calling President Obama a “subhuman,” a “mongrel,” and comparing him to a chimpanzee? Did Steve Stockman apologize for walking out of the State of the Union address? Did Joe Wilson ever apologize for screaming “You lie?” Did Dana Parino ever apologize for telling female victims of domestic violence we should “make better decisions?” Did Glenn Beck ever apologize for calling a female senator a “whore?” Has anyone apologized for calling Wendy Davis the same name, or calling Sandra Fluke a slut?

MSNBC, knock it off. What you wrote is true. The left isn’t going to have any problems with the newest Cheerios ad. If anyone does, odds are, they’ll vote Republican or far right Libertarian. So, why did you apologize? It’s not like you’ve got some pontificating asshat attacking a doctor for over a month, until some right-wing loon finally shoots that doctor. Jesus, you don’t have someone telling their viewers The Tides Foundation is evil, over and over again, until some right-wing loon gets into a gun battle with police, on his way to shoot up The Tides Foundation.

I don’t think O’Reilly inspired someone to murder Dr. Tiller. The case against Beck is a little murkier. My point is, Fox “news” talent says things all the time that are breathtakingly wrong, cruel, heartless and divisive. They never apologize. The right-wing says things every day that are horrible, false, and just oozing propaganda. Do they apologize? No. So why is MSNBC? The Tweet was snarkily accurate.

We’re getting sick of MSNBC being the Apologists Network. Grow a spine, a pair, whatever you need – stand up straight, and stop saying “Oh we’re so sorry.” Seriously, just stop.

Erin Nanasi

Erin Nanasi is the creator of The Bachmann Diaries: Satirical Excerpts from Michele Bachmann's Fictional Diary. She hates writing about herself in the third person. Erin enjoys reading, writing, and spending time with family. And wombats. Come visit Erin on on Facebook. She also can be found on Twitter at @WriterENanasi.


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