Dear MSNBC: Knock It Off With The Apologies!

cheerios-adHere we go again. MSNBC is apologizing for a Tweet that correctly pointed out many on the right will be seriously offended by Cheerios newest ad. Just like many on the right were offended the last time.

Why, you may ask, would many right wingers be super, duper upset by the latest Cheerios ad? Because it features a biracial family. In the new ad, scheduled to play during the Super Bowl, the adorable Gracie returns – but this time she has a different goal other than pouring Cheerios all over her father. Gracie is told she’s getting a baby brother, and she decides she would also like a puppy. Dad says okay, pregnant Mom stares at him like he’s lost his mind.

So far, comments are still enabled for Gracie’s search for a puppy, and most of the folks posting love the ad. Many are pointing out that introducing a puppy into this family would overload the cuteness meter, and that a new baby and a new puppy at the same time might not work out. Included in the comments are thinly veiled (and not so thinly veiled) references to what happened when the first ad starring Gracie made its debut.

In May of 2013, Cheerios released an ad featuring a biracial family; Gracie, Mom and Dad. Gracie checks with Mom to make sure Cheerios are good for your heart, Mom says yes they are, and Gracie proceeds to pour an entire box of them on Dad’s chest while he’s napping. It was adorable, it was funny, and it was effective. It also made racists go nuts.

In response to “Game Day,” Cheerios’ newest commercial with Gracie, Mom and Dad, MSNBC sent out a Tweet:

“Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.”

Okay? Keep in mind-the first Cheerios ad featuring Gracie, Mom and Dad drew so many racist and hateful people, General Mills had to disable comments on their You Tube channel. And which party has over the past, oh let’s say 7 years, consistently said some of the most horrible things about African-Americans, biracial families, and anyone who doesn’t fit their very narrow view of the world? Why, the right-wing. Gracie Colbert is a member of a biracial family in real life, and her mom told MSNBC last year in an interview that Gracie thought the reason her first Cheerios commercial received so much attention was because of her smile.

Nothing about the Tweet is offensive. Nothing. It’s true. Many people on the right had a KKKoniption fit when they saw last year’s ad featuring Gracie, Mom and Dad, so what in the world makes anyone think this Cheerios ad will be received differently? But MSNBC apologized for the Tweet. Face. Desk.

Can we talk for just a moment about what “people” on Fox “news” say every single day? The hate, the lies, the bigotry, the misogyny, the attacks on the poor, minorities, women, liberals, the LGBT community and President and Mrs. Obama? They never apologize. Sean Hannity lied so often, so loudly, and so obviously about the ACA, a reporter from Salon decided to fact check Hannity and oh boy, what he found was astonishing.

The right-wing never apologizes. Did Ted Nugent apologize yet for calling President Obama a “subhuman,” a “mongrel,” and comparing him to a chimpanzee? Did Steve Stockman apologize for walking out of the State of the Union address? Did Joe Wilson ever apologize for screaming “You lie?” Did Dana Parino ever apologize for telling female victims of domestic violence we should “make better decisions?” Did Glenn Beck ever apologize for calling a female senator a “whore?” Has anyone apologized for calling Wendy Davis the same name, or calling Sandra Fluke a slut?

MSNBC, knock it off. What you wrote is true. The left isn’t going to have any problems with the newest Cheerios ad. If anyone does, odds are, they’ll vote Republican or far right Libertarian. So, why did you apologize? It’s not like you’ve got some pontificating asshat attacking a doctor for over a month, until some right-wing loon finally shoots that doctor. Jesus, you don’t have someone telling their viewers The Tides Foundation is evil, over and over again, until some right-wing loon gets into a gun battle with police, on his way to shoot up The Tides Foundation.

I don’t think O’Reilly inspired someone to murder Dr. Tiller. The case against Beck is a little murkier. My point is, Fox “news” talent says things all the time that are breathtakingly wrong, cruel, heartless and divisive. They never apologize. The right-wing says things every day that are horrible, false, and just oozing propaganda. Do they apologize? No. So why is MSNBC? The Tweet was snarkily accurate.

We’re getting sick of MSNBC being the Apologists Network. Grow a spine, a pair, whatever you need – stand up straight, and stop saying “Oh we’re so sorry.” Seriously, just stop.

Erin Nanasi

Erin Nanasi is the creator of The Bachmann Diaries: Satirical Excerpts from Michele Bachmann's Fictional Diary. She hates writing about herself in the third person. Erin enjoys reading, writing, and spending time with family. And wombats. Come visit Erin on on Facebook. She also can be found on Twitter at @WriterENanasi.


Facebook comments

  • Jim Bean

    Are you saying the Left is righteous and the Right is depraved?

    • blunderboy64

      well, did you read the article or did you cherry pick a point? See she said that over the last say seven years the right wing has gone batshit nuts over anything non white. so if you want to call the left righteous and the right depraved, I wouldn’t have a problem with that…and unlike MSNBC I won’t apologize

      • Jim Bean

        What non-white things have they gone bat-shit over? And for that matter, just precisely what the H is a ‘non-white thing’ and who gets to make that determination?’ That’s certainly a new one to me. (And don’t tell me disagreeing with some black President’s policies fall into that category. If you do, I’ll know you’re full of the flying mammal excrement you’ve been thinking about.) I do, however, agree that MSNBC should not be apologizing for letting their bigotry slip out. At least its honest. The apology, on the other hand, is not.

      • blunderboy64

        LOL you didn’t even type that with a straight face. the burden of proof isn’t on me. I’ve shown the racist tweets and the photos at tea party “soirees” about African lions and “lyin Africans” so the burden is on you to prove you’re NOT depraved…I expect you won’t and will “Demand” proof from me and frankly, it will end the discussion because see I am not hiding anonymously I have my pic up there and I still call the right bat shit you will snipe and “demand” I show proof…no. You show ME that I am talking to an intelligent person of the right wing persuasion. if you can’t , thus endeth the conversation

      • Jim Bean

        Concluding that all conservatives can be judged by the actions of the few outliers that you point to has the same merit as concluding that all black people are dangerous because some of them commit crimes, does it not?

      • blunderboy64

        perhaps but when the outliers are becoming the majority then the outliers are no longer out lyin they are in lying and you are embracing that by even asking me those questions

      • Jim Bean

        Forgive me if I’m wrong, but I suspect you rely on media outlets that would not go any where near the question of how the Left speaks of black conservatives because it would spoil all the fun and leave them feeling ordinary. Here’s some examples offered by such a black person. I’ll post the link separately.

        ARE WE BLACK CONSERVATIVES Uncle Toms? This question has haunted me for the past two months. Prior to that, I had absolutely no doubt that I was not an Uncle Tom. My political beliefs were simply different from those of most blacks. Or so I thought.

        As you already know, I came to realize that my fellow African-Americans on the other end of the spectrum didn’t think that this difference was “simple” at all. Most of the black population, our “leaders” in particular, believe that this difference is actually a manifest sign of evil. To paraphrase Larry Elder, this list is only a tiny fraction of the names black Conservatives have had to endure being called over the past few decades; Oreo, Uncle Tom, Boot-licking Uncle Tom, Straight-up Uncle Tom, Judas, Boy, Bug-eyed, Foot-shuffling, Sugarcane Negro, Handkerchief head, Trojan Horse, Anti-black, Pro-white, Remus, Sambo, Sambo-Tom, The Anti-Christ, Clarence Thomas supporter (as if that’s a bad thing), Sniveling weasel, Evil, Ass-kisser, Coconut, Wannabe white, etc.

      • blunderboy64

        LOL nice try. I have dealt with AA conservatives. They strike me as any and every other conservative. I got mine screw you. Thomas, Wade Connerly, JC Watt benefited from the hard work that Dr. King, Julian Bond, Ralph Abernathy, and SOOOOO many others did then proceeded to gut any of their progress.. Yes I hold the African American conservative in the same contempt I hold most teabaggers in

      • Jim Bean

        Dr. King wanted equality – not a lifetime supply of crutches.

      • Brian

        Being a conservative makes you a horrible human being, regardless of race or ethnicity.

      • Jim Bean

        That’s from so far out in the twilight zone it defies comprehension. Everybody’s bad but you and your kind. Sounds like something for Hollywood.

      • Peter Simatos

        When you defend them, you become them.

      • real_world_truth

        ‘Outliers’, Jim? Seriously? Racism, sexism and hatred are the foundation stones of the Right Wing. For proof one need only watch, listen and read.

      • Charles Vincent

        I suggest you look up who filibustered the the civil rights act of 1965.; hint it wasn’t the republicans. and those loveable democrats didn’t migrate this quote below is essentially what you’re asserting correct;

        “6) What’s more realistic? 1) That an entire region of the United States that supported slavery in the late-1800′s and support segregation in the 1950′s and 60′s suddenly stopped being racist, or 2) The racist southern Democrats in the south became Republicans during the 50′s and 60′s when the Republican party shifted toward an idea called the “Southern Strategy,” where the GOP appealed to the racism in southern whites who didn’t like African Americans voting for Democrats.

        Answer: False premise. Southern voters in the
        main did not become Republicans until the 1990s, as shown by Southern congressional delegations, state governments, etc. In presidential elections, Southern states voted overwhelmingly for Republicans such as Nixon and Reagan, but then so did Vermont. The Southern congressional caucus was Democratic until 1994; Mississippi had one Republican governor in all the 20th century, and that not until 1994, which seems like a long time to wait to punish Democrats for partially supporting a Republican civil-rights bill in 1965.”
        Quote courtesy of Kevin D. Williamson

      • Pipercat

        He never reads the articles. Yesterday, for example, he gave the “what-for” to Allen regarding his article. One minor problem, the piece was one of Manny’s….

    • Brian

      Yes. The right-wing is full of a bunch of egotistical, depraved, racist, sexist freaks. I’m saying it right now so you can remember it.

      • Jim Bean

        Can you say ‘bigot?’

      • mojones1

        When it refers to you Jim, yes. BIGOT.

    • Skipdallas

      Yeah, pretty much.

    • Pipercat

      Can you say, rake?

    • mojones1

      No Jim. We are saying that you are a twit.

  • Mrs_oatmeal

    Did they not go nuts over last year’s commercial? I think the Left is more inclusive than the Right and doesn’t get as easily upset when someone chooses to live their life differently…

  • 1Nelson1

    So to recap ..The head of the South Carolina Republican party calls Wendy Davis a whore ..and much more ..and not a peep from the right … some guy makes a funny accurate joke and gets fired for it .. Tell me again about how the right is just misunderstood?

    • Pipercat

      Actually, he doesn’t have that job anymore.

      • Michael Siever

        Rightfully so.

      • 1Nelson1

        former head would be correct

      • Pipercat


  • Labgramma

    I didn’t even notice the couple was “biracial” until all the hullabaloo pointed it out.

  • Pipercat

    Alas, my wife and I cut the cable January 1st. I could not stand paying for the privilege to watch the incessant amount of commercials. That being said, I really haven’t watched MSNBC for over a year. I still like most of their primetime line up, but they tended to give a different take on a single issue during each show on a given night.

    This nontroversy was just plain stupid. It should have been ignored and it would have gone away in about the same time as the discomfort from eating two black bean burritos and chocolate shake.

  • Saxmac

    “Political correctness” is the Achilles Heel of the progressive movement. The only way to fight the right is fighting fire with fire.

    • Brian

      No. We have to be better than they are. Childishness cannot be allowed to be part of our politics.

      • blunderboy64

        right and being above it all gives us another Bush presidency. Gives us more gutless democrats in the house and senate that won’t be a rubber stamp as they become a rubber stamp. Gives us really good concession speeches…I’m tired of taking the high road

      • Jim Bean

        The notion that you’ve are/have been ‘above it all’ is a comforting but sorely inaccurate one. Who anointed you folks as the moral authority and judges of mankind for this society?

      • blunderboy64

        again standard RW misdirection A read half a point…B pretend to sound intelligent

      • mojones1

        Jim Bean, I have been hearing from Fox News pundits all week long how those hateful people at MSNBC are racists, divisive, and gleefully point out that at MSNBC several people have been removed for expressing their views. What is so pathetically funny about this is that the Fox pundits are not held to any standards of truth and decency, so as they lie and distort, even this story, they are rewarded by their employer for being nasty vile hypocrites, because that is what their employer wants from them. What does that say about conservatives? Nothing flattering.

      • Jim Bean

        I don’t know why I’m not seeing it. I ask people to go to the Fox News website and just pick out three of any of the dozens of stories that are lies and point them out to me so I can see for my self and no one ever does it. What does that mean? They say its all nothing but lies but when I ask them to point me to one. Nothing.

      • Jim Bean


      • Skipdallas

        Agreed. But we on the left need to hold the “Right’s” feet to the fire when they lie and make stupid outlandish remarks. More so when they say something blatantly racist, misogynistic, or homophobic.

      • Pipercat

        Really, it’s more akin to fighting fire with backfires during a forest fire to use a metaphor. Take away the fuel by direct challenge.

  • jamie haines

    there was not a single OFFENSIVE thing about that tweet. It was the truth, like it or not. Unlike the GOP tweets that attack and call names, this did no such thing, and MSNBC needs to give that staffer back the job. This isn’t even about taking the high road. There was no offense. Disappointed in MSNBC

    • aDub

      I totally agree with you but believe it or not – MSNBC is owned by pack of Conservatives and they own all the media basically. So you will never see a republican apologize but you will always see these weak willed liberals apologize – it makes me sick..

    • Daddycool67

      It’s about selling Cheerios.
      Nothing more. Nothing less.

      • Daddycool67

        In fact, I may have just sold a box or 2 just by mentioning it.
        It depends on how many people see my comment.

        I have at least managed to put the IMAGE of a box of Cheerios and/or a kernel of their product into a few minds.
        You might even be tasting it in your mind right at this moment.

        See how it works?
        We’re all getting played.

  • Babette d’Yveine

    And let us not forget the names “they” call Michelle Obama, such as “Moochelle” and “the Wookie.” Or some of the other disgusting comments they throw at the President or left-wing office-holders,

    • blunderboy64

      yet, when we bring up the fact that Laura bush is a killer…lol I’m Mean

      • blunderboy64

        this is why I can’t work for MSNBC

      • hermanprovi

        The’ truth is often uncomfortable! Don’t you agree?’

  • Kanna-Chan

    I swear people get offended over the most ridiculous things.

    • Mike Williams

      How dare you?

      Yeah, okay your right.


    Where is the apology for this Tweet??

    Randy Weber @TXRandy14 Jan 28

    On floor of house waitin on “Kommandant-In-Chef”… the Socialistic dictator who’s been feeding US a line or is it “A-Lying?”

    This was MY reply!!!

    Valerie Martin @WILLDYE4U Jan 28

    That’s the TWICE elected PRESIDENT of the United States you’re talking
    about! I suggest you check yourself my friend! #APOLOGIZE!

  • GetOutOfTheWay

    The righteous indignation displayed by Reince Priebus was so cute!

  • Mike Williams

    I’m sorry the extreme right is a bag of ass-vomit.
    I choose to blame their inability to cognify on a lack of health care during the forced pregnancy of their mom’s.

    If that offends anyone….well then read it again.

  • hermanprovi

    Cheers to the folks that make ‘cheerios’! Those who are ‘offended’, by a racially mixed couple on TV, or anywhere else, should get their heads out of their asses and wake up to the new reality that is fast becoming the norm, and the better we are for it!

  • Excellent piece revealing the blatant hypocrisy engaged in by the Republicans. How many comments made by the likes of Palin, Nugent, Beck, and Hannity with not one single apology? No, quite the contrary: It was an attack on another individual’s freedom of speech.

    What does it say when the son, named Phil Robertson, who made some highly offensive comments to specific demographics in our culture, only to have the son of Mr. Robertson end up attending the State of the Union address, subsequently leading up to the right-winged representatives dashing for a picture. And lest we neglect to recall, the supposed “right” could not have been any more wrong about this as they screamed at near shrill level that “Good for Mr. Robertson, for sticking by his convictions, and shame on those liberals for being the political correctness police?”

    See how easy this works for then? Their hypocrisy simply means “the rules do not apply to us, and don’t you dare forget it!”

  • Edward Krebbs

    Agree that MSNBC tweet wasn’t offensive and was accurate (not to mention that by the time they made the tweet, there had already be a wave of folks protesting the commercial as offensive, so MSNBC wasn’t making it up but rather reporting fact based on what had already happened.

    • Edward Krebbs

      The commercial, thought, IS OFFENSIVE. It is SICKENLINGY CUTE .

    • Jim Bean

      If imagination and intuition could be converted to currency, Liberals would push the one percenters into second place.

      • blunderboy64

        thats almost clever, you must have heard it somewhere

      • Jim Bean

        That’s one possibly. Another is that you underestimate me.

      • blunderboy64

        No I estimate you perfectly. You settle for the easy answer that doesn’t cause too much pain for your brain then get offended when you’re called on it then spend the rest of the thread using red herrings, false equivilancies, et al to “prove” your points then when you’ve proven nothing you find something that someone said in a passing conversation and try to pass it off as your own…so no, I don’t underestimate you at all

      • Pipercat

        Ray Bolger was his boyhood hero…

  • blunderboy64

    in a nutshell, everything you need to know about a conservatives mindset. When Ted Kennedy died Andrew Breitbart could not contain his glee and having NO graciousness in his passing, stomped all over the guys memory. Teddy had his flaws certainly but they could have been held off on being so pissy for about a week. The thing is though is that Breitbart had no idea he was going to be turning into effluviem about 18 months later…it was fair game to be savage right? Wrong. “He had a wife and kid is this really going to be partisan?” STFU you whining right wing teabagging morons. You folks love accountability so much start at the mirror then you can give me all the crap you want!

  • Wiccy Shackleton

    Why indeed are we apologising to right wingers? They will never apologise for the lies they continually spread, why on earth should we apologise to them for telling the truth? Republicans make me sick.

  • Jim Bean

    MSNBC apparently thinks at least one of its four viewers still harbors some (admittedly foolish) sense of decency.

  • AmyAlabama

    If the Cheerios commercial is such a big deal, why isnt everyone jumping up and down about the kid in the stroller questioning the talking mime? he has an Asian and a Black parent….

  • MLR

    Finally someone calls out MSNBC for freakin apologizing all the time. MSNBC stop it! Because the right never apologizes for all the horrible things they say. I normally have nothing against apologies but when the left apologizes it seems to just enable these people even more because they take it as “they are right and everyone on the left is wrong”. The right is always offended about nonsense so you know what I think? Let’s give them a real reason to be pissed off.

  • buricco

    It’s not just MSNBC that needs to grow a pair. The Dems in Congress need to grow a pair too.

  • Daddycool67

    What really cracks me up is that all of this BS happens behind a Super Bowl ad …. A WEEK BEFORE THE SUPER BOWL!!!!!!

    Have you noticed that Christmas ads start earlier and earlier every year?
    This is basically the same thing

    It’s all about advertising and getting YOUR money from your bank into their bank. And that’s the ONLY thing this is about… because that’s the only thing this country is about. We’re all getting played.

  • Rhonda Painter

    The silver lining? The conservatives will not even DARE to say something bad about the ad, for fear of proving that MSNBC was right in the first place! They should do the same for something that will drive the homophobes over the edge 🙂

  • EdnaHansen4

    The ad is cute. The girl and her make believe family are cute. The right wing fanatics are nuts so why are catering to their whims MSNBC?