When you hit rock bottom where the only real option you have is a “heartfelt apology” in a desperate attempt to appear humble and remorseful, the only thing that can really make things worse for you is to seem insincere, deflect away from the issue and try to make yourself look better by pointing the finger at other things.
Well, in Donald Trump’s bullshit “apology” he released Friday evening, he managed to do all three.
First, the fact it took him all day to release this 91 second campaign stunt after much of the country had already gone to bed speaks volumes. If someone is truly sorry about saying what he said on the 2005 video, it wouldn’t take them all day to come up with an “apology” that was clearly written by someone else and read by Trump as if he was being held hostage by terrorists.
There’s absolutely nothing sincere about this “apology.”
But let me break down this farce:
I’ve never said I’m a perfect person, nor pretended to be someone who I’m not. I’ve said and done things I regret, and the words released today on this more than a decade-old video are one of them. Anyone who knows me, know these words don’t reflect who I am.
I said it, it was wrong, and I apologize.
The fact that he made sure to mention that his comments were “more than a decade old” is the first attempt by Trump to act as if the date when they were said matters. That might be a valid defense — had he not called Alicia Machado “disgusting” and said her weight was a “real problem” just last week. Then there was the temper tantrum the threw on Twitter where he attempted to slander the former Miss Universe by claiming she made a sex tape, that doesn’t actually exist.
That’s on top of his insinuation that Ted Cruz’s wife is ugly, making fun of Carly Fiorina’s face and doubling-down on his insults of Rosie O’Donnell during the first presidential debate when he called her “fat.”
So this idea that Trump’s sexism is something “from the past” is absolutely ridiculous. There are decades of records where Trump’s said blatantly sexist remarks about women — including just last week.
Furthermore, that’s the only part of his statement that was apologetic. Immediately after that, he spent the next two-thirds deflecting and trying to make himself look better:
I’ve traveled the country talking about change for America. But my travels have also changed me. I’ve spent time with grieving mothers who’ve lost their children, laid off workers whose jobs have gone to other countries, and people from all walks of life who just want a better future. I have gotten to know the great people of our country, and I’ve been humbled by the faith they’ve placed in me. I pledge to be a better man tomorrow, and will never, ever let you down.
Let’s be honest. We’re living in the real world. This is nothing more than a distraction from the important issues we are facing today. We are losing our jobs, we are less safe than we were 8 years ago and Washington is broken.
Hillary Clinton, and her kind, have run our country into the ground.
That’s what you call him trying to make himself look like a “changed man” by mentioning “grieving mothers who’ve lost children” and people whose “jobs have gone to other countries,” while pretending like this has changed him.
I would like to point out that one of those grieving families were the Khans who he attacked a few weeks ago, and most of his company’s products are made in “other countries.” So that’s all complete bullshit, too.
Then the real Trump starts to show up when he pivots away from any semblance of an apology to his usual “ignore people bringing up things I’ve said and done that prove I’m an awful human being because it’s just a distraction” nonsense.
After that, he went full-on Donald Trump:
I’ve said some foolish things, but there is a big difference between words and actions. Bill Clinton has actually abused women and Hillary has bullied, attacked, shamed and intimidated his victims. We will discuss this more in the coming days.
And there it is: What I said was bad — but Bill and Hillary Clinton are worse!
If there’s ever a true tell-tale sign of someone who’s not remotely sorry for something they’ve done, that’s it. Any time someone tries to “apologize” by pointing the finger at someone else in an attempt to make themselves look better, they’re really not sorry.
And the tone of this is a joke. Like I said earlier, he was saying these things as if he was an ISIS hostage being forced to read statements off note cards.
This entire “apology” was the textbook example of someone who isn’t remotely remorseful for what he said, he’s just “sorry” that he got caught. Because instead of coming out (quickly) to issue a heartfelt statement where he did nothing more than apologize, show regret and promise to make up for his comments and be a better person — he spent most of his “apology” deflecting away from the issue, spouting off a few campaign lines and trying to make himself look better by saying what Bill and Hillary Clinton have done to women is worse.
The truth is, there’s no way that he could have issued an apology that truly conveyed shame, humility and remorse for what he said, because who he is today is the exact same person he was 11 years ago when he made those comments.
He’s the same person. He isn’t sorry he said any of that, he’s just sorry people found out about it.
Watch the video below:
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