Fox Business Attempts To Report On Super Bowl Attendance, Fails Miserably (Video)

fox-business-super-bowlYou really have to love when a supposedly professional “news” organization makes a complete fool out of themselves – especially when it involves Fox. That’s what happened today when Fox Business attempted to report on the Super Bowl by claiming the NFL is bracing for “record-low attendance” this year.


The reporter, Elizabeth MacDonald, stumbled her way through random talk of recent attendance figures and speculation that high attendance at past games was due to the popularity of the teams playing. For example, she mentions Super Bowl XLV between the Green Bay Packers and the Pittsburgh Steelers, which drew over 103,000. “The Steelers/Packers game, that was 103,000, you know the Packers are really a draw,” she says. There’s one major problem with that – the Super Bowl alternates where it’s played from year to year and each stadium has a different capacity, with some stadiums holding upwards of 10-40k more than others. Super Bowl XLV was held at Cowboy Stadium in Arlington, Texas, which had its already large capacity expanded to accommodate the 103,000 who attended (in fact, a few hundred had to be turned away after they had already purchased tickets). This year, Super Bowl XLIX will be played at University of Phoenix Stadium in Glendale, Arizona, and will have a sell-out attendance of approximately 72,000.

The way MacDonald’s report is laid out makes you think that Fox Business believes the Super Bowl is played in the same stadium every year, and attendance varies from year to year based on the popularity of the teams playing. Are these people really that dense? Can they not utilize Google before giving a report the green light to go on air?

Not only that, but MacDonald claims that ticket prices are coming in at around $800-$1900 for this year’s Super Bowl – but currently the cheapest ticket on NFL Ticket Exchange is $2462 (and that’s for a nosebleed seat).

The “source” Fox Business seems to have used for this ridiculous report seems to have been an article from a “contributor” on Forbes.com, which has since been edited to remove pretty much all talk of actual attendance figures at the games which made up a large chunk of the original unedited article. In fact, the article’s author clarified himself in a response on the site, stating, “The basis of the story was in terms of the amount of fans traveling to Arizona for the game, not actually attending the game itself. I probably shouldn’t have cited attendance figures either since that really confused matters.”


So here we have Fox Business crafting an entire story about dwindling Super Bowl attendance figures apparently from a random article from a Forbes.com contributor which has since been edited to remove talk of actual Super Bowl attendance figures. You really can’t make this stuff up, can you?

And then for the icing on the cake, host Maria Bartiromo ends the segment by claiming that attendance at the games might be dwindling because people are choosing to stay at home and host Super Bowl parties instead. Perfect.

Watch the hilarious segment below via Fox Business:




Thomas Barr

Thomas Barr

Thomas Barr is a writer, editor and activist who's passionate about progressive ideals, with extra attention given to the fight for universal health care, medical marijuana, and saving our nation from decades of devastating trickle-down policies. Thomas is also a dedicated advocate for Type 1 diabetes research and education.
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Thomas Barr

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  • Eg Kbbs

    Of course I’ve seen Faux be totally ridiculous in trying to shape political news.

    But I can’t see how Superbowl attendance is at all political. Plus attendance seems a fairly easy story to do with a minimum of research. And the “network” that is going to protect the USA from all the evils of the world can’t even report on that in an accurate number ?

    And we’re supposed to believe them reporting on stories which depend on much more complicated statistics and science ?

    • AmiiHalildot

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  • bestfriend

    Ha ha Fox! Nanny nanny billy goat!

  • Cemetery Girl

    Based on the idea that the amount of people that attend is influenced by team popularity then TV viewership would also have this same problem. Yet Super Bowl viewership commands extremely high cost for purchasing commercial time regardless of what teams playing. Regardless of teams massive amounts of money is spent by companies just to create commercials they will premier during this premium viewer time.

  • sherry06053

    I think the real question is, WHY would they report inaccurate (yeah, I know…they always do – but this is the Business network), negative and random figures and assumptions. What’s in it for them? Are they trying to get the rights to broadcasting it? Whatever the reason, you can bet it has to do with money…

    • Cemetery Girl

      It is curious that a network dedicated to business would so glaringly overlook the basic idea of supply and demand. I don’t pay much attention to the Super Bowl (to me, that day is movie marathon day), but it is my understanding that despite staduim size or teams selling all the tickets isn’t an issue. The demand is high regardless, the supply fluctuates. If they can’t understand this then how do they understand business enough to report on it?

      • sherry06053

        Exactly. They have to have some ulterior motive. They must be in the running to broadcast it in the future, so they feel the need to have their viewers think it’s less valuable, to bring their bid in low – until it comes time to charge for commercial time. This site isn’t the only one commenting on her report.

      • Cemetery Girl

        I would the better option would be to misrepresent viewership on TV for that. I’m thinking that someone has a stake in where the game is played or perhaps didn’t get to host the game, something like that.

      • sherry06053

        Maybe. I think I heard that they won the bid to broadcast some big sporting thing – maybe the next Olympics? I know less than nothing about sports of any kind. Their viewers have a certain “mind set”, and many of them are sports fans, so it is curious that they would try to mislead them on this topic – although most of the people who can afford to go to a Super Bowl game wouldn’t be Fox viewers.

      • Cemetery Girl

        I’m not a sports person either. The little I know of the Superbowl is because it is so big. Lol, my knowledge of what teams in any sport are winning or losing is based on what I scroll past on fb.

      • sherry06053

        LOL! Me, too! I honestly don’t know who’s playing this year! I have FB set up so I don’t get any sports posts. I don’t have a competitive bone in my body. If my husband is watching, I’ll walk in and base my choice on uniform color – and then walk out! I’m in CT, so I do want UCONN to win basketball, but never watch it.

      • Cemetery Girl

        I can be competitive, but I just never had much interest in sports. I would much rather try to play a sport (and I’m not athletic or coordinated) than watch a sport. I know people that really enjoy it, but it just doesn’t hold my interest. To each their own! But even though I’m in Ohio I never had any hopes for the Browns and I didn’t really care when LaBron left (or came back).

      • sherry06053

        Who’s LaBron? Lol…

      • Cemetery Girl

        I think I misspelled his name. I just don’t follow sports!

      • sherry06053

        Me either. That was the point. Is that football? 😉

      • Cemetery Girl

        Lol, well as an Ohio native I am required to know who he is. I think I would be kicked out of the state if I didn’t. But other names of athletes, I never know who they are. And then I get the “you don’t know who [name] is????” I don’t know who they are, but do you see me freaking out when they don’t know a name from history.

      • sherry06053

        I am married to a golfer – I never, in my wildest dreams, would have imagined myself with anyone who followed sports, let alone played one, but golf is different. And it gets him out of my hair for a few hours on weekend in the summer…so, I LOVE golf!

      • Cemetery Girl

        Isn’t it funny how we can end up with a spouse so different from us? People are surprised by my husband because we are different. We have some very different interests and in some ways we have very different personalities. We compliment each other well though. It tends to surprise people.

      • sherry06053

        Same here. Especially my family. If we hadn’t gotten together, I would still be single. We do almost everything differently, yet we bought each other the same exact card on one holiday. I couldn’t deal with another “me”. I don’t know how he does it.

    • DavidD

      Bitter grapes a la Rupert?

  • WeNeedCommonSense

    Maria Bartiromo used to be a respected broadcaster. You know, BEFORE she joined Faux not news. Maria, was the money worth throwing your well respected image into the garbage???

  • Janice Luscher

    Another stupid Fox News reporter….She apparently has no clue into how many fans the Pittsburgh Steelers has all over the nation. Fox News has a factory that puts out these stupid women and they all look alike, think alike, dress alike and are taught their Fox Propaganda which is filled with lies and exaggerations, not facts.

  • Michael Woomert

    they are a joke , however , the ticket prisces are most likely true . the prices they quote are face value . i paid 500 in 2001 . that was face value . it`s hard to get them except thru the teams . you can`t use other sites for price quotes . because they charge what they want and if you wait til a few days before the game the price on those sites will drop also

  • jordan

    Video is no longer available so I didn’t get to see them make a fool of themselves…