Between now and Thanksgiving, you’re sure to hear a seemingly endless chorus of complaints by many (and rightfully so) about the businesses opening on Thanksgiving for the sake of “Black Friday deals.” It’s a pattern that started a few years ago. Businesses opening at midnight, then 11:00, then 10:00, then 8:00 — you get the picture. Every year it seems “Black Friday” is turning into “Thanksgiving Thursday.”
These businesses claim they’re just trying to give consumers the best deals as early as possible in the name of “saving Americans money.” But we all know what this is — greed, pure and simple. It’s one business trying to one-up the other.
Now I certainly don’t begrudge anyone trying to make money. That being said, I firmly believe not everything should always be about money. For a couple of days a year, family should be our main priority.
But I don’t blame these businesses. How can I? Sure, they’re greedy bastards that would sell the souls of every American in this country if it increased their revenue. But the decision to open on Thanksgiving wasn’t made by them. Consumers are the ones who made that decision.
It’s just basic economics. It’s what I say proves trickle-down economics is a sham.
Demand is the reason why these businesses continue to open earlier and earlier on Thanksgiving. If tens of millions of Americans weren’t flocking to Walmart, Target or these other businesses, there’d be no reason for them to open on Thanksgiving.
After all, what’s the point of opening on Thanksgiving evening if nobody shows up?
Oh, but they do—by the millions.
And that’s why this despicable trend continues to get worse. Demand is what creates jobs. Demand is what generates revenue. And demand is what opens businesses on Thanksgiving.
It’s the, “Well, I just need one thing and that’s it” people. The, “Well, I’ve never shopped on Black Friday before, this is the first time” people. And of course it’s the regular Black Friday shoppers who’ll wait in seemingly endless lines to save a few bucks. It’s the mind set of, “They’re going to be open anyway, so I might as well benefit from it.”
So we can vilify these businesses all we want. We can hold “Boycott Walmart on Black Friday” signs every year. But the demand for earlier Black Friday hours continues to grow.
A demand that’s created by consumers, not the businesses. Granted, these businesses aren’t blameless in all of this — but like I said before, if nobody showed up on Thanksgiving they’d have no reason to be open.
But the problem is, millions do show up—and every year that number grows. As do the number of businesses opening earlier and earlier on Thanksgiving.
So in all the outrage over more and more of these businesses opening on Thanksgiving, when all is said and done, consumers deserve most of the blame. Don’t like it? Do what you can to change consumer shopping habits, one friend or family member at a time.
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