In what might be the biggest blow to Rush Limbaugh’s career as a radio personality as of yet, the second largest radio distributor in the country, Cumulus Media, is set to drop Limbaugh’s show from its airways at the end of the year.
But not just Limbaugh’s show—Cumulus Media will drop Sean Hannity’s show as well.
Politico is reporting that Cumulus Media has decided not to renew the contracts of either host, effectively removing both media personalities from 40 stations in major markets.
The split apparently comes as negotiations between Clear Channel and Premiere Networks, the division of Clear Channel which handles both shows, broke down.
It seems Cumulus Media is known to be very frugal when it comes to negotiations and Premiere Networks is famous for asking for top dollar for its talent.
The problem is, when you have a toxic host such as Rush Limbaugh, asking “top dollar” is a little absurd. Advertisers have been abandoning his show in droves for a while now, and while his name still gets headlines—his antics have actually been blamed for a decrease in revenue.
Following Rush Limbaugh’s controversial remarks about Sandra Fluke, Cumulus Media CEO Lew Dickey held an earnings call a few days later where he reported a $2.4 million loss in revenue related to talk programming. He apparently insinuated this loss was caused by Limbaugh’s remarks about the Georgetown Law student who had become a national celebrity following the big “contraceptives scandal” Republicans made a big deal about a while back.
What this says to me is Rush Limbaugh’s days as a media personality are nearly over. While Sean Hannity I’m sure will be fine, as he’ll always have Fox News as the driving force behind his rhetoric, Limbaugh is essentially just a radio personality.
Unfortunately, even as Rush Limbaugh begins to quickly (though not quickly enough) fade into obscurity, I’m sure there will be a host of other right-wing radicals who are eagerly standing in line waiting to take his place.
But I’m not going to look a gift horse in the mouth with this good news. The “why’s” don’t concern me for the moment—I’ll worry about who might take his place another day.
However, for right now, I’m going to simply celebrate this good news and enjoy the thought that by the end of this year, Rush Limbaugh’s hate-filled, racist, bigoted ignorance will be spewed to far fewer Americans.
And in that one simple move, our nation has already improved.
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